A few insights on key projects i lead at audacy
I conducted the initial phase that aimed to merge all core process user related existing digital tools into a single application.
In order to help the IT team to achieved their goals, i conducted a process and a design inventory as well as user research in order to define a common content architecture for all key tasks and setting the list of all components needed to fullfill the designed userflows.
I then conducted the UI design process with a strong attention to details on forms components to avoid common UX errors and specific ones gathered during interviews.
I then lead the front end developpement phase with a atomic design full prototype followed by a angular conversion.
Improving the Design Operations of Auchan Business Unit "Petrovex" by setting a more collaborative culture around the digital product & marketing team. During 3 years, i introduce multiple design and PO tools : Design Thinking workshops, Prototypes, User Testing, user stories documentation.
Through multiple projects (sponsorship offer, third party installer accounts, product simplification), the team digital culture rise up to the point of conducting the creation of new design guidelines for this BU and the firsts steps towards a Design System shared between multiple external teams (Designers, PO, Developers).
Through the redesign of the cegid.com site, i lead a team of selected designers & developers into a year long project that followed the usual steps of a full redesign and restructuration of a major institutional website.
Strategic vision was set using a design thinking approach in order to review and create new user paths and a modern content architecture.
The design phase included the implementation of a new brand identity into a user interface and setting the first stones of a global digital guideline.
The developpement phase allowed us to reset the technical stack around the existing CMS and adapt a developpement approach matching the design components.
Involved right at the start of Delarom creation, i helped the founding team setting the brand. During this phase i lead the design of the brand identity, packaging and key communication elements.
The brand universe created included the creation of the brand logotype itself, selection of complementary font and colors for products, print and web.
I designed in addition the packaging guidelines based on a selection of key packaging formats. I was also involved in setting the initial Artistic Direction for key advertisement and print works.
The initial key ingredients of the brand remains unchanged today
Involved right at the start of MyKronoz creation, i helped the founding team setting the brand and all the main user touch points with the brand especially on digital.
The brand universe created included the creation of the logotype and a selection of complementary font, colors and icons. Step by step, a packaging concept completed the brand guidelines as well as Print works (such as user guide guidelines, keynotes, product catalogues or product sheets).
The digital touch points started with the main marketing website, followed by newsletter ans social screens, the e-commerce website, with a final endpoint with the after sells support. All theses touch points where progressively enhanced to match the arrival of new products and the fast growing client base.
The initial key ingredients of the brand universe remains unchanged today.