Involved right at the start of Delarom creation, i helped the founding team setting the brand. During this phase i lead the design of the brand identity, packaging and key communication elements.
The brand universe created included the creation of the brand logotype itself, selection of complementary font and colors for products, print and web.
I designed in addition the packaging guidelines based on a selection of key packaging formats. I was also involved in setting the initial Artistic Direction for key advertisement and print works.
The initial key ingredients of the brand remains unchanged today