Involved right at the start of MyKronoz creation, i helped the founding team setting the brand and all the main user touch points with the brand especially on digital.
The brand universe created included the creation of the logotype and a selection of complementary font, colors and icons. Step by step, a packaging concept completed the brand guidelines as well as Print works (such as user guide guidelines, keynotes, product catalogues or product sheets).
The digital touch points started with the main marketing website, followed by newsletter ans social screens, the e-commerce website, with a final endpoint with the after sells support. All theses touch points where progressively enhanced to match the arrival of new products and the fast growing client base.
The initial key ingredients of the brand universe remains unchanged today.