As part of my digital daily work, I have worked on a lot of innovative project briefs from startups to bigger firms. As far as i can remember, community features have frequently been part of these briefs (as late as last week). Founders, IT and marketing managers are still adding « community » as a feature requested in M.V.P.

Provide value on single user interaction first

Build your community from outside

Combine what you learn into a great product