Archives : Companies

MyKronoz

Involved in the early days of MyKronoz succes story, i helped the founding team set the brand and all the main user touch points with the brand especially on digital.

The brand universe created included the creation of the logotype and a selection of complementary font, colors and icons. Step by step, a packaging concept completed the brand guidelines as well as Print works (such as user guide guidelines, keynotes, product catalogues or product sheets).

The digital touch points started with the main marketing website, followed by newsletter ans social screens, the e-commerce website, with a final endpoint with the after sells support. All theses touch points where progressively enhanced to match the arrival of new products and the fast growing client base.

The initial key ingredients of the brand universe remains unchanged today.

Auchan

On this ongoing mission, i advised the Design Operations of Auchan Business Unit "Auchan Energies" by setting a more collaborative culture around the digital product & marketing team.

Since 4 years, i introduce multiple design and Product ownership tools : Design Thinking workshops, Prototypes, User Testing, user stories documentation.

Through multiple projects (audit and quick wins, user testing, sponsorship offer, third party accounts), the team digital culture rise up to the point of conducting the creation of new design guidelines for this Business Unit and the firsts steps towards a Design System shared between multiple external teams (Designers, Product Managers, Developers).

Cegid

Through the redesign of the cegid.com site, i lead a team of selected designers & developers into a year long project that followed the usual steps of a full redesign and restructuring of a major institutional website.

Strategic vision was set using a design thinking approach in order to review and create new user paths and a modern content architecture.

The design phase included the implementation of a new brand identity into a reviewed user interface, that set the first stones of a global digital guideline.

The developpement phase allowed us to reset the technical stack around the existing CMS and adapt a modern developpement approach matching the design components.